We Printed the Hoodie Ilia Malinin Wore at the 2026 Winter Olympics Gala

We didn't know until we saw it on the ice tonight.

Ilia Malinin  the "Quad God" and heavy favorite for men's singles gold at the Milano Cortina 2026 Winter Olympics skated onto the Exhibition Gala stage in Milan wearing a gray hoodie with "FEAR" printed upside down on it. A quadruple jump. His signature backflip. A standing ovation. One of the most emotional moments of the entire 2026 Winter Olympics.

We printed that hoodie.

It's part of the official NF merch line. NF  the rapper behind the song "Fear" that Malinin chose for his gala performance  is an artist we've been proud to print for out of our shop here in Rochester, New York. Malinin, a self-described NF fan, didn't just skate to the music. He wore the merch. The fear upside down hoodie. On Olympic ice. In front of the world.

We had absolutely no idea it was coming.

Seeing our print at the center of that moment at the Milano Cortina 2026 Exhibition Gala is something we're still wrapping our heads around. This is why we love what we do.

If you've ever worn an NF hoodie, it came right off our presses right here in Rochester.

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